| Weeks | Focus | Key Actions | Expected Results | Local Notes |
| 1–2 | Business setup | Deepika registers Aura Couture, gets CRA BN, opens business account, leases small studio or shop in Terrace, makes supplier shortlist | Legal and financial setup complete | City Hall and BC Business Registry handle most paperwork |
| 3–4 | Supplier selection | Contact garment suppliers in Punjab, request samples, compare pricing and quality | Reliable supplier chosen | Shipping time to Canada 10–14 days |
| 5–6 | Branding setup | Design logo, packaging, and price tags, create website and social pages | Brand identity complete | Use Canva or a local designer |
| 7–8 | Import & storage | Order first small batch, clear customs, check product quality, store items properly | First stock ready for sale | Store in dry, heated space during cold months |
| 9–10 | Soft launch | Hold a pop-up at Terrace Farmers Market or small booth in mall, collect feedback | First customers and feedback gathered | Market runs May–October |
| 11–12 | Product adjustments | Review customer feedback, fix sizing, colours, and fit | Better-matched products for local demand | Include small and plus sizes |
| 13–16 | Full store launch | Open permanent shop or shared space, start local advertising and promotions | Consistent foot traffic and steady sales | Avoid long weekends for promos |
| 17–20 | Online launch | Launch website store, enable shipping in Terrace and Kitimat | Online sales channel active | Use Canada Post for local delivery |
| 21–24 | Marketing expansion | Run social media campaigns, influencer tie-ups, and loyalty offers | Growing brand awareness | Focus on Instagram and Facebook ads |
| 25–28 | Summer collection | Add light fabrics, cottons, and trendy casuals | Seasonal product line ready | Lower walk-ins in July–August |
| 29–32 | Mid-year review | Deepika checks sales, supplier performance, and pricing | Clear idea of top sellers | Prepare early for fall styles |
| 33–36 | Fall collection | Order warm fabrics, launch ethnic and festive wear | Ready for autumn and festival sales | Bold fabrics sell well in BC fall |
| 37–40 | Community events | Join local college fests and charity fairs, show designs | Stronger local presence | Work with Coast Mountain College events |